Instagram for Churches - Getting started and building a following

Instagram is a visual platform that focuses on sharing images and short videos. In this post, we'll discuss how to create an Instagram account for your church and build a following.

Creating an Instagram Account

To create an Instagram account for your church, follow these simple steps:

1. Download the Instagram app on your smartphone or tablet.
2. Sign up using your church's email address or connect to your church's Facebook page.
3. Choose a unique username that represents your church (e.g., @StJohnsChurchUK).
4. Add a profile picture and a brief bio that includes your church's mission and a link to your website or other social media profiles.

Building a Following

To grow your church's Instagram following, try these strategies:

1. Post high-quality visuals: Share visually appealing images and videos that showcase your church's activities, events, and community.
2. Use hashtags: Incorporate relevant hashtags (e.g., #church, #faith, #worship) in your captions to reach a broader audience.
3. Engage with others: Like, comment on, and share posts from other relevant accounts to build relationships and increase your visibility.
4. Share stories: Utilise Instagram Stories to share behind-the-scenes moments, event highlights, and daily inspiration with your followers.
5. Cross-promote your Instagram account: Encourage your congregation to follow your account and share your posts. You can also promote your Instagram account on your church's other social media platforms and website.

Stay tuned for our next blog post, where we will discuss best practices for engaging your audience on Instagram.